Demographics Matter: Choosing Interior Colors for Your Flip

When you’re flipping a house, it’s standard practice to use neutral colors for the interior to appeal to the most significant number of potential buyers. However, you can increase your chances of a sale even more by choosing colors based on the demographics of the neighborhood. For example, you can use more vibrant interior colors in locations popular with young families and should stay with tranquil-appearing shades in areas where mostly senior citizens live.

Popular Interior Colors

Baby Boomers

When marketing to people born in the mid-40s to the mid-60s, white is the best color choice for interior walls. Though this neutral shade might seem dull, white signifies simplicity and reflection. Also, various shades of white exist. Pick a warmer, antique white for a perfect look that’s not too stark. White walls will also fit perfectly with different, eclectic pieces of furniture that baby boomers have collected over the years that don’t always translate into one particular style. If you do want to add a bit of color to the home, a soft yellow makes an excellent choice for an accent wall. Yellow is a serene and uplifting color that most people will enjoy. When staging a home in areas where baby boomers tend to purchase, try using beige neutrals for the furniture with yellow and green pops of color. Decorator pillows, curtains, and throw rugs are excellent ways to infuse these colors into the decor.


To appeal to people born in the mid-60s to the early 1980s, a fabulous color choice for a home’s interior walls is a light gray. Gray is a restful and warm color that’s not too dull or overly bold. Match this color with various shades of purple and blue for a stylish result. A purple accent wall will add a dynamic effect in a master bedroom. When staging for your open house, a dark blue sofa and chairs in the living area will pair nicely with the gray walls for a welcoming look. This demographic of buyer generally will want a spacious home with a sophisticated interior, so don’t overcrowd the rooms or use too many different colors. To appeal to more than one preferred design style, use transitional pieces of furniture that combine contemporary and traditional decor for a classy outcome that this generation of buyers and their family will love.


When dealing with people born in the early 1980s to around the year 2000, you can play around with colors a bit more. Millennials will want their home to reflect a chic, fresh style. Beige mixed with a tinge of peach is an excellent wall color that will add a little kick to an ordinary neutral. When staging a residence in an area where millennials want to live, you’ll want to hang multi-colored abstract prints on the walls to make each room pop. For an accent wall in the dining room or bedroom, try wallpaper with a unique design or horizontal wood panels that are multi-stained for a distinctive look. Choose one design style and remain consistent throughout the home. Think about what will look sharp in a photo, because millennials will be sharing the pictures on social media before they decide which home to purchase.

You always want to appeal to the buyers who are more apt to purchase in your area. So, making color choices based on the neighborhood and generation you’re marketing to will increase your likelihood of a quick sale at a profitable price. If you need funds to help you get started on your flip, please contact us today. We can provide asset-based funding in as little as 24 hours to residential property investors so you can begin renovating as soon as possible.